Postcards From Mexico EP - Pitch Deck (Website)

postcards from mexico ep

A psychEDELIC MUSICAL JOURNEY PRODUCED by LOLA VILLA

a world trip in a record

Executive Summary

This project involves the production and sale of a unique vinyl record collection that showcases the work of 14 global, multi-genre artists, including seven immigrants, five Latin American, five female, and four Middle Eastern artists. This limited edition vinyl record will not only offer high-quality music but also include an associated Non-Fungible Token (NFT) for each album sold, enhancing its collectibility and appeal to modern collectors. The project seeks to tap into the resurging interest in vinyl records as a premium music format and the booming market for digital collectibles.

Featuring the work of Lola Villa (Colombia), Timboletti (Germany), Jhonny Posh (Canada), Catalina Pereda (Mexico), Jomi Delgado (Mexico), Brooklyn the Kid (US), Aleyzza (US), Heather Luna (US), Farid Azouri (Lebanon), Zach Cutler (US), Saraab (Syria / Germany).

POSTCARDS FROM MEXICO

connecting the physical and digital world

Market Analysis

Target Market: Vinyl enthusiasts and collectors, direct super fans of every artist who value high-quality sound and ethical production methods. This includes eco-conscious consumers who prefer products that contribute positively to the environment and society.

Trends in Vinyl Sales

The vinyl record market is experiencing a renaissance, appealing to both older audiophiles and younger consumers drawn to vintage and tangible music formats. This resurgence is complemented by a rising interest in sustainable and ethical consumerism.

Interest in NFTs and Physical Formats

The integration of digital ownership via NFTs with traditional vinyl records taps into the dual trends of digitalization and physical collectibles, attracting a technologically savvy demographic interested in unique, verifiable ownership of digital and physical assets.

POSTCARDS FROM MEXICO

what are you supporting?

This vinyl collection features 8 tracks from a multicultural artist lineup, each record accompanied by a unique NFT. You are supporting a women-led, Latine-owned creative endeavor featuring Opera, Deep House, Reggeaton, Classical Music and Environmental electronica as genres.

The records are pressed using environmentally sustainable methods, with sleeves made from FSC-certified wood and carbon-neutral shipping processes.

Each purchase contributes to environmental conservation efforts and supports indigenous communities in Mexico.

Artist Diversity and Ethical Production

The project’s commitment to diversity and sustainability is reflected in the sourcing of materials and the support of artists from various backgrounds, including immigrants and underrepresented groups.

GET A SNIPPET HERE.

POSTCARDS FROM MEXICO

The business model

Sales Channels

Online: Direct sales through bandcamp and digital music platforms.
Concerts: Sales at live events featuring the artists.
Direct sales

Pricing Strategy

Each vinyl record is priced at €35 + shipping, $20 for the NFT version, appealing to both standard consumers and premium collectors.

why an nft? An ownership stake in your favorite artists

Get a financial stake in the artists’ success.

If you buy an NFT from a small artist who then later blows up, you’ll be able to sell that NFT for a significant gain. Get rewarded for supporting the creators from the very beginning.

Skip the middle man. Skip Spotiy, support the artists and the own part of the art directly.

hi, this is Lola Villa

I’m a multidisciplinary artist: composer, DJ, and director.

I care about three things: people, stories, and the planet.

I believe that beauty is our pathway out of crisis. Postcards from Mexico is an EP that embodies that beauty.

With the work of artists from Syria, Mexico, Colombia, Germany, Canada, the US, and more, this record promises to take you on a psychedelic, inner journey.

The social + Sustainability factor

Sustainable Production:

All record sleeves are made from FSC-certified wood, ensuring responsible forest management. The production process is designed to minimize environmental impact.

Carbon-Neutral Shipping:

Utilizing carbon-neutral postal services, with emissions offset by contributions to climate protection projects in Germany and Brazil.

Environmental Contributions:

In partnership with Plant for Future, the project supports reforestation and rainforest protection efforts, planting one tree for every 200 records pressed and protecting Amazon rainforest areas.

Support for Mexican Indigenous Communities:

10% of profits are donated to the Inter-American Foundation, which enhances economic opportunities and improves local peace and security in Mexico. The foundation invests in local organizations that foster environmental resilience, manage natural resources, promote food security, enhance civic participation, and expand local philanthropy primarily in regions with high poverty and migration rates like Oaxaca and Chiapas.

artists